Proposed homepage structure

1. Hero

Headline, subhead, product visual, primary CTA, secondary CTA.

2. Why it wins

Odour control, waterless use, easy emptying, off-grid fit.

3. Choose your use case

Vans, RVs, boats, tiny homes, off-grid, home use.

4. Proof

Reviews, install photos, FAQ snippets, warranty/trust badges.

Homepage components I would use

Hero

Dark background

Large leaf mark

Green CTA buttons

Value strip

Waterless

Odour controlled

Built for off-grid life

Decision block

Choose your vehicle/home type

Compare models

Shop the right product

Suggested hero layout copy

Headline

Waterless toilets for vans, boats, cabins, and off-grid living.

Say goodbye to chemical toilets and hello to a cleaner, simpler, lower-impact way to go.